We are a Gold Coast and Australian family run business who's ambitions are to succeed in the humane Cattle Farming Industry and to provide beef to consumers with them knowing where their beef has come from and the protective measures we use to guarantee our quality assurance with our specialised programs.

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The founder of CV Beef, identified an opportunity in the Australian beef market, wanting to ensure the daily consumer of the quality. Combining our core values, CV delivers a high-end product consistently with marbling and tenderness at the forefront. 

UNDERSTANDING

Understanding the cattle’s living conditions and being raised in a low-stress, hygienic environment. 

CONFIDENCE

Confidence in knowing that all our cattle are 100% hormone-free, 100% antibiotic-free.

JOURNEY

Allowing our cattle to roam freely, eat fresh grass and live naturally whilst supporting the local community and reducing waste by purchasing supplementary feed such as sweet potatoes, macadamia shells for the cattle which enables the diversity of nutrition which equates to a superior end product.

We want our consumer to understand the whole journey of the beef, right from a calf through to the butcher and onto their plate.

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CV Beef Core Values

DETERMINTATION

PASSION

COMMITMENT

HYGIENIC + HUMANE PRACTICES 

ETHICS + UNDERSTANDING

QUALITY END RESULT + HAPPY CUSTOMER

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Jason

Dusty

GENERAL MANAGER

Dusty managers the shop, the team and the meat processing operations. He is the absolute 'go-to' for all things meat with a tonne of experience under his belt. 

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Jonno

LOGISTICS MANAGER

Jonno manages all things logistical with deliveries, order management, order packing and stock up-keep. He also fills in assisting the butchers with fresh orders processing!

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Rosie

Mark